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Affiliate marketing is appealing and attractive. It promises you great income without the need to handle any inventories or product shipping. You have seen plenty of success stories which suggest to you that you could be one of them too. You bought all kind of ebooks software and system that promises to lead you to success but after a while you discovered that the business is making you a loss rather than a profit. So what really happens?

While affiliate marketing is truly financial rewarding it is definitely not an easy task. The reason why so many people fail at affiliate marketing is because many affiliates make fatal mistakes that result from their ignorance of facts concerning how the entire business runs. Affiliate marketing is not about setting up a website and recommends a few products. It is about the skill of building a real long term business that can bring you profits even when you are sleeping.

Here are the top 4 fatal mistakes that most affiliates make:

Wrong attitude

The first fatal mistake that most affiliates make is to have the wrong attitude toward affiliate marketing. Affiliate marketing is never a Get-Rich-Quick Scheme and should not be treated as one. What successful affiliate marketers never tell you is that they have put in a lot of effort time and hard work before they achieve what they have today. If you want to be successful in affiliate marketing you must treat it just like any business and possess the right attitude and mindset. Only then can you achieve result that you want.

No passion/knowledge in the product

Next commonly made mistake by affiliates is to promote a product that they have no passion or knowledge on. In other word they are not promoting something they liked. This is going to be fatal. The reason is simple. How can you recommend a product to anyone when you dont even know what benefits the product can bring to your customer? If you have personally used and loved the product you will be able to share review and even give powerful testimonial to your customer on the benefit of the product. You will also be in a great position to answer the needs of your customer. The bottom line is: if you do not have genuine interest in the product do not promote it.

Lack of consistent effort

Consistency is the key to success in any business. This applies to affiliate marketing as well. In affiliate marketing most affiliates do not put in consistent effort to apply the strategies they have learn.

Lack of patient

Affiliate marketing though ideal as a business model does not make you a millionaire overnight. Most affiliates do not have the persistent and patience to build their affiliate marketing. They often give up when they are not making any income. The truth is: it’ll take a long time to build up a full-time income with affiliate marketing and during this time you are likely to face a lot of uncertainties and setback. The good news is as long as you persist and consistently employing the right strategies it is only a matter of time that you reap your rewards from your affiliate business.

All in all affiliates that are doomed to fail in this business are those who do not exert enough effort to understand everything involved in the industry that they are in. Knowing the fatal mistakes that others make and avoiding them will prove to be useful to them.

Affiliate Marketing Successes are trumpeted from the roof-tops but failures are not talked about. It is well known that less than 10% of the affiliates do make money yet thousands jump on to the affiliate marketing band wagon everyday hoping against hope that they too can hit the Jackpot. Affiliate Marketing Programs are a great attraction to many because of the simplicity with which these can be started. Unfortunately in spite of the urge to be an affiliate marketer the lack of knowledge and improper strategies has been the cause of failures. The main reasons for the failures can be attributed to:

1. Choosing the wrong Affiliate Program:

Choosing the wrong affiliate program has been the reason for the failure of many affiliates. The Internet is flooded with scams of one kind or the other and the hype is so powerful that many Newbies swallow them hook line and sinker and join these scams. They finally end up frustrated and disappointed having lost a lot of money in the process.

2. Joining too many Affiliate Programs initially:

Handling too many affiliate programs at the beginning can be very difficult and stressful especially if you do not possess prior experience. This can lead to failure and disappointment. It is possible to promote several programs but it is advisable to have one main affiliate program where you should direct all your energy and expertise in promoting it.

3. No set Goal:

Most new entrepreneurs do not have a goal. They do things in a slip shod manner hoping to make money in a short time. This attitude will never bring success. There has got to be a goal and a plan to achieve it preferably a short term and a long term plan.

4. Not prepared to Invest in Time and Knowledge:

Many people become affiliates with the hope of raking in huge amounts of money. There is nothing wrong with that but the irony is that they are not prepared to spend some time learning about affiliate marketing and improving their knowledge which are basic requirements that ensure success.

5. Insufficient Advertisement and Promotion:

The success of an affiliate marketer is to a great extent dependant on how well his products and services are made known to the public and the Internet world. Similarly the cause of failure of most of the affiliates is due to insufficient and inefficient promotional strategies. There are many free and low cost ways of advertising and promoting the Home Business yet the fact remains that you have to spend money to make money.

6. Ignorance and Negligence of Website Promotion:

Website promotion is one of the cheapest and best ways of promoting your products and services. Just having banners and links to your products is not going to bring the traffic you need to succeed. Ignorance or negligence of promotional strategies is another reason for failure. You should have unique fresh and relevant content to attract the Search Engines and visitors to your website.

7. Giving up Too Soon:

Some affiliates give up after a month or two having realized that they cannot make thousands of dollars overnight as indicated in some scams. On the other hand there are affiliates who have genuinely made every effort to succeed but decide to give up just when their hard work is beginning to bear fruit. Unfortunately this is the sad story of many affiliates who have decided to consider themselves as failures and throw in the towel when a little more time and effort would have yielded rich dividends.

Conclusion:

If an affiliate is passionate about his Affiliate Marketing Home Business and remains motivated the above reasons for failure can never be a problem for him. He will succeed while many others fail and drop out.

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This article will teach you the basics of starting your first internet business. You’ll be introduced to some very useful products and services. You can also use this as a checklist to help stay focused and make it easier to set up and improve your internet business.

1) Find a Market – Find a market before you decide on a product. If you pick a product first then find out later there isnt a market for it you will have wasted a lot of time and money. So be sure to look for the market first. Also try to find an area that inspires or excites you. If you find your passion then itll be easier to stay motivated when building your business. Use Google to search different keywords. Try searching with Yahoo to see what else is selling. Check eBay for all their different categories. And use ClickBank to look for interesting markets. When you locate a market and find out what people want all youll have to do is sell it to them. After your first internet project is up and running and is profitable then you may want to start looking for your next market. Remember it’s very easy to jump from one project to the next before the first one is finished. So try to find a market or project that you really like and stay with it until its making money.

2) Find a Product – After finding a market youll need to find a product to sell. You could search the internet to see what other people are selling to get some ideas. Or buy resale rights to a product. Maybe you can sell an affiliate product. Remember you dont have to reinvent the wheel. Find a product someone else is selling and make it a little better different lower in price or add a bonus whenever someone buys from you. If you choose to sell digital products you will find many extra benefits such as: no shipping or handling low start up cost your profit margin will be close to 100% your customer will get their product right away. And a lot of it can be set up automatically so theres less work for you. Make sure to take full advantage of the automation possibilities of the internet.

3) Get a Domain Name – Youll want to have your own domain name. Try to think of a few different names because your first choices may not be available. Choose a short name and it will be easier for people to remember. If possible get domain names ending with .com or .co.uk. You should also try to get a name to match your product. And maybe use keywords in your domain name to get a better listing on search engines.

4) Hosting Companies – The purpose of hosting company is to keep your website running properly. They will make sure everything is working properly so your customers can navigate through it and buy your product or service. This is a very important responsibility. If your website isnt working properly or not at all then you are losing money. You may find some free hosting companies but you really do get what you pay for. So it may be better to use a paid hosting company.

5) Create a Website – Create a website so your customers can buy your products 24 hour a day. You will be competing with lots of other website’s so try to make yours unique. If your site takes a long time to download your potential customers will go somewhere else. Graphics are nice to look at but slow to download so have more text and less graphic. Remember its words that sell products. To get ideas for you website search the web and look for sites that you like. Make sure your website is easy to navigate. And if you are short on time and have the money you could hire a professional to build your site. Or if you want to save money you could do it yourself.

6) Payment Processor- To collect money for your products you will need a payment processor. Make sure that you accept credit cards because most transactions will be made with them. You should also consider other options as well like accepting cheques and postal orders. And you may want to use PayPal. The more ways you can collect money the more sales youll make. And if youre selling a digital product you may want to use ClickBank.

7) Auto responder – If you want to make your internet business easier then youll want to automate as much as possible by using auto responders. You can automate a lot of your every day business tasks leaving more time for you to concentrate on more important things. Here are a few examples: send out email advertisements to everyone on your list at predetermined intervals. Automate the delivery of several different mini courses all at once. Send out sequential emails automatically whenever someone buys one of your products. Have all of your digital products sent out automatically. And with auto responders you can collect names and email addresses and add them to your list of customers and much much more.

) Free Advertising – This may be a good way to start out if you are limited on funds. But this will be slower than paid advertising and will take a lot more time. And time is money so figure out how much youre worth and monitor your time. If you are spending a lot of time with free advertising and not getting the results you like then you may want to try something else. Keep in mind when using free advertising someone else may also place their ad with yours and this is not very professional. Also when you join these free advertising lists it usually means everyone on that list can send free advertising to you. So you may get a lot of unwanted emails.

9) Paid Advertising – You may get better results with paid advertising. And at first you may think blasting your ad to as many people as possible will make you the most money. But this really isnt a good idea for a couple of reasons. First a lot of people wont have an interest in your product so theyll probably not even read your ad. And second you may be accused of spamming which is something you never want to do. So always try placing ads with your specific targeted group. And always test your results to make sure that its cost efficient.

10) Collect a List – This gets 5 stars. Start collecting your list of names and email addresses as soon as possible add to your list often and cherish your list because it will make you money over and over again. Whenever you need extra money you can send an email promoting a product to your list. So youll want to collect names and emails addresses by offering free e-books or a mini course by having them join your newsletter and of course whenever they buy your great product.

And remember to always invest in yourself. Invest your money for quality information that will help expand your business and invest your time to thoroughly read the information.

Do you have to sacrifice all of the creative and artistic elements of your web site to rank in the search engines? Later in this article Ill show you a real case scenario and the design and SEO approach used.

Thanks to the birth of professional search engine marketers the top ranks are saturated with the pages of companies that can pay for such insight. That said its certainly possible to employ high ranking tactics in your own website. Actually the most basic tactics can move you up from an 800 position to a 300. However its the top of the scale where efforts seem almost inversely exponential or logarithmic you put a ton in to see a tiny change in rank.

How do you meld the ambitious overhauls required to attain significant ranking and NOT compromise the design of your site?

Design Cant Be Ignored

If you have an existing site youve probably tied it into your existing promotional content. Even if youve allowed your website to cater to the more free form of the net it should still be designed as a recognizable extension of your business.

The reasons for doing so are valid and cant simply be ignored for the sake of achieving a first age position can they? If your research into search optimization leaves you shuffling around thoughts of content keyword saturated copy and varying link text you are correctly understanding some of the basic pillars of search engine optimization.

And you arent alone if you have this disheartening thoughtIf I do all this SEO stuff and reach number one across the board who would stay at my site because its so stale and boring Im even embarrassed to send people there!

There are two ways to successfully combine design and SEO. The first is to be a blue chip and/or Fortune 500 company with multi million dollar advertising and branding budgets to deliver your website address via television radio billboards PR parties and giveaways with your logo.

Since chances are thats not you and certainly not me lets look at the second option. It begins with some research into your market some thoughtful and creative planning and a designer who is a search engine optimizer and understands at least basic CSS and HTML programming techniques. Or a combination of people with these skills that can work very well together.

Design is for brochures instant results are for the web

Thats not the whole truth but it will help compare and contrast design and SEO. In reality SEO needs the quantity and detail of supporting text that a brochure has but good web design has to catch a viewers attention in 5 seconds. Its pretty difficult to read and absorb the content of an entire brochure in less than 5 seconds.

Search engines need rich related appropriate changing and poignant content. And for them to rank you all of that must be on your pages. But if its not well organized and broken down into bite size chunks no one is going to bother learning about what youre offering.

Construction 101- Attractive Design and SEO

Sadly its very difficult to optimize a site without completely overhauling it. Youll soon understand why. Design and SEO must be strongly rooted into every aspect of each other possessing a true symbiotic relationship. Lets look at a simplified example of this. Lets say you are optimizing a page for the keyword phrase pumpkin bread recipe.

From a design standpoint Pumpkin Bread Recipe would be the heading for the page in a nice readable font with the words perhaps an orange-brown color. And lets add a fine green rule around it.

There are many ways to create that simple colored heading. However there is only one way that is best for both design and SEO. That is to use Cascading Style Sheets or CSS. In addition that line of code containing Pumpkin Bread Recipe needs to be as close to the top of the page as possible (which CSS also allows).

To a viewer the recipe text might be read more if it were located to the right of a photo of a buttered piece of pumpkin bread on a small plate next to a lightly steaming cup of coffee.

SEO needs to read that ingredient list and baking instructions. Search engines now understand on a rudimentary level that the ingredients are indeed related to the optimized words- pumpkin bread recipe.

Additionally it would take many extra lines of code to make a table in this example if you didnt use CSS. Search engines dont like extra code. In fact given enough times that extra code will make the keyword phrases seem less important and hurt rank.

Note: In the page code a few thousand characters more than you need to get all of that content organized would normally just add to your page load time and might be acceptable. But to a search engine that time can really add up. It wont read through page after page site after site billionth after billionth character of unimportant code to find the relevant text. Therefore the less code the better your chances. Moral- Less code more content.

SEO usually means REDO

In the previous pumpkin example CSS will eliminate the need for almost any extra code at all and provide the means to place the text to the right of the photo.

Now imagine that someone had already created this page but done so using other programming methods. The page could very well be W3C compliant well programmed and got the job done. However without designing and programming for optimization as in the above illustration the end result would have no significant rank compared to others that do.

You can be sure that there exist at least 30 web sites built to rank for the keywords pumpkin bread recipe. Note- why did I use the number 30? Its safe to assume if youre not on the first three results pages of a search youre not being seen.

While this is a simple example hopefully you understand that it would be impossible to optimize this simple page without redoing it. This isnt always the case but extrapolate this into detailed multiple pages in an entire website and the issue is greatly magnified.

Aesthetic Importance vs. Traffic

Everyone has an idea of what they want their site to look like. The pretty factor- splash pages cool flash and graphics must now be justified as to their importance to the bottom line. If you want/need to establish an online presence you will have to make some compromises in these areas.

Understand exactly the role your site should play in your company marketing.

Ask- What is the goal of your website and who is its audience? Is it for existing clients to see? Is it to reach new clients? To venture into yet untapped market segments?

Ask- How strongly do your other marketing efforts promote your site?

Ask- Is your website an extension of your existing collateral that must reflect the same graphical look?

Ask- Is your website meant to assist to your sales force or is it your sales force?

Chances are you wont have any single answers. Thats ok. It will give you some meat for your designer/SEO to digest and develop a solution for you.

Real case of Design balanced with SEO and salability

If you sell jewelry solely online you must have a catalog of exceptional photography and detailed high-resolution close up images. But you must be optimized and rank well if you want to sell any of that jewelry.

If such a company approached me with this project my recommendation would be this: If you sell a product people have to see that product. Lots of good images. The site should be slick and sheik and easy to navigate. The home page has to capture the buyers attention. If its very expensive jewelry the site should have a lot of class and elegance. If its home made jewelry the site shouldnt look home made.

However as you have no store front if the online community cant find you youre business will fail. So Id have a very optimized home page with some discussion of the quality of your product the history of your company etc. This is also great sales copy. Ad a few special catalog pieces with descriptions below some smartly placed gifs jpegs and readable type graphics built out of CSS and youve got a cool to look at content rich well optimized layout.

Id make the link to your catalog very obvious and prominent. Note the catalog is not the homepage. Id also include subsequent well written in depth pages about the history of some specific pieces. Load them with targeted keywords and a few images. Again make your catalog link very prominent. In doing so youre creating relevant content for search engines AND providing additional pages that can rank.

The catalog can be database driven simple and changeable and you have the foundation to build your search rank.

Planning Your Site

If your designer is not a search engine optimizer hire one to work with your designer from the initial development stage of your site. If you would like a visible presence that is not dependant on traditional marketing efforts to get your name around then you will have to optimize.

However with advances in html and css text itself can be a very flexible and attractive design element with endless possibilities. Site optimization consists of some rigid unbendable rules. It can be intertwined successfully with very creative and attractive design. If your Designer and SEO arent the same person or company make sure they have the same close working relationship.